In 2018, the city of Valletta will become the European Capital of Culture. To promote its extensive Cultural Programme of activities, the Valletta 2018 Foundation required a mobile app that puts event information in the public’s pocket.
This app provides users with a tailored experience according to their cultural preferences. It was designed to bring users of diverse backgrounds and ages a few taps away from discovering, saving and attending events.
The Valletta 2018 app seamlessly directs users to nearby events. It can also push geo-targeted notifications to app users in a specific location before an event begins. To support the Valletta 2018 Foundation’s research goals, we also designed this app to allow for data capture through both passive and active channels, including the distribution of event participation surveys.