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Tafal
Tafal

Every object has a story

  • Branding

  • Web Design

  • Marketing Strategy

  • Video

  • Web Development

  • User Experience

  • Marketing Execution

Brief

Tafal is a collaborative project between ZfinMalta and Valletta 2018 narrating traditional maritime stories through film, as interpreted by contemporary choreographers and dancers.

Approach

Tafal presented both technical and conceptual challenges, including filming underwater. Soundtracks were written by local artists Kantilena, Brodu and Plato’s Dream Machine to accentuate the theme of the stories, which we further defined with hand lettered titles. Promoted through an integrated marketing strategy, the five films are permanently on view on a custom designed web site. 

Outcome

Tafal saw 2x the international exposure of other projects, achieving a 10% lift in website sessions, an 11% lift in social media audience size, and reaching three quarters of the national population. Tafal over-performed across key performance indicators, confirming our belief that history has a relevant and important place in the digital sphere.

History Making History

  • 340 K
    Tafal campaign reached 75% of Malta’s population
  • +11 %
    Social Media Audience Growth
  • 2 x
    Conversion Rate Compared to Average
  • +10 %
    lift in website sessions
  • +8 %
    lift in website visitors
  • 2 x
    the average international exposure
Tafal
Tafal
Tafal
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Tafal

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