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Bacardi Marketing Campaign
Bacardi Marketing Campaign

Bacardi Starts the Party

  • Marketing Strategy

  • Video

  • Photography

  • Social Media

  • Event Production

  • Creative Direction

Brief

For the third consecutive year, Hangar was entrusted with Bacardi's national summer campaign. Our brief was to encourage consumers to ask for Bacardi by name, and to emphasise the untameable spirit that the brand shares with its Maltese consumers.

Approach

When you add Bacardi to a party, anything can happen. So we did. We threw a real Bacardi party with real Bacardi drinkers, which provided the setting for a synchronised photography and videography shoot. Over 120 finished media pieces were generated during a single day.

Outcome

The campaign reached 100% of its intended target market, a quarter of whom reported campaign recall. A 570% increase was also observed in campaign reactions across Facebook and Instagram year over year: now that's reason to party!

Photography: Jan Zammit. Venue: Funky Monkey, Gzira. Makeup artist: Nika Kwolino. Bartender: Eddie Bonello. Models: Ana and Izzy for Models M.

Three Good Reasons to Party

  • +570 %
    increase in campaign engagement
  • 100 %
    target market reach
  • 295 k
    digital campaign actions
Bacardi Marketing Campaign
Bacardi Marketing Campaign Bacardi Marketing Campaign Bacardi Marketing Campaign
Bacardi Marketing Campaign Bacardi Marketing Campaign