It was 2003 and Facebook, Gmail and YouTube were still wild ideas in someone's head when Entropay launched the first virtual Visa cards in Europe. 3 million users and 6.6 million cards later, Entropay needed to rebrand and re-envision its products to remain competitive in an increasingly dynamic fintech sector, while delivering strong returns for shareholders and increasing the brand’s valuation.
We were trusted to overhaul Entropay’s brand from the ground up, shaping its new brand identity, story and purpose. Working closely with its leadership, development and sales teams, we have left no brand touchpoint untouched.
We redesigned Entropay’s website and products, including the new Entropay Transfers for web and mobile. We also undertook primary market research across 15 countries, which informed a new pricing and integrated marketing communications strategy. Working in tandem with Entropay’s team, we optimised the user experience across platforms and streamlined the KYC processes that support Entropay’s impressive anti-fraud record.
Last (but certainly not least) we work to support the expression of Entropay’s brand purpose across all aspects of its organisation, from consulting on employer branding and benefits to organising corporate events and the design of exhibition stands and corporate gifts.
In 2017, Entropay was re-launched with an international digital advertising campaign, bringing together PPC advertising, email marketing and video advertising. Since its relaunch, Entropay has seen consistent growth across KPI’s, including brand awareness and reputation.
In Fintech, there’s no such thing as finished. We continue to work hand-in-hand with Entropay to release new products, apps and advertising campaigns for this exciting fintech brand.