Just Burger is a gourmet burger restaurant that challenges the traditional fast food approach and offers a different dining experience.
The brand’s concept is all about keeping things simple, from their burgers to the dining experience—there are no complex menus or meals to choose from. We wanted this simplicity to transcend throughout every part of the brand.
The result is a brand represented in minimalistic form with a focus on straight to the point communication hence the tagline No fancy names. Just burger. The branding exercise was well received and also attracted the attention of design feature sites such as Grits and Grids.