Established over 20 years ago, Olimpus is Malta’s largest music store. Amidst pressure from foreign online competitors, Olimpus needed to re-focus its brand and pursue a digital expansion strategy.
Inspired by the sound hole of a guitar, the Olimpus “O” becomes a dynamic and playful element which can be applied to different contexts and instruments. It is only fitting that Olimpus’ brand should sound as memorable as it looks, so we also designed custom audio branding.
Olimpus’ omni-channel marketing strategy targets key growth markets with a digital media plan to build customer loyalty in a highly competitive market. While typically outside of the realm of traditional marketing, Olimpus is also optimising its in-store experience to re-capture missed sales opportunities.