- Graphic Design
- Social Media
- Merchandise Design
- Digital Advertising
- Campaign Strategy
- Campaign Management
Entrusted with Bacardi’s national summer marketing campaign for the fourth consecutive year, our campaign objective was to put the spotlight on Malta’s top bars and beach clubs to accelerate brand visibility during Malta’s busy summer season.
During Summer 2019 we took the Bacardi Party experience on the road, organising a Bacardi Party Crew to challenge patrons at Malta’s top bars and beach clubs to do what moves them for the chance to win Bacardi merch. Integrated digital content reinforced Bacardi’s global Do What Moves You message.
During these brand activations photos and videos of customers doing what moved them resulted in over 500 original pieces of user-generated content that kept the party going on Bacardi’s social media channels.