Bacardi

The Bacardi party hits the streets
Marketing Promotion in Malta
  • Photography
  • Graphic Design
  • Social Media
  • Merchandise Design
  • Digital Advertising
  • Campaign Strategy
  • Campaign Management
+36% year on year increase in the number of people who recalled the campaign
+19% increase in reach — without increased spend
364,000 campaign engagements

BRIEF

Entrusted with Bacardi’s national summer marketing campaign for the fourth consecutive year, our campaign objective was to put the spotlight on Malta’s top bars and beach clubs to accelerate brand visibility during Malta’s busy summer season.

Photography by Xavier Neg, Daryl Cauchi and Shaun Spiteri.

APPROACH

During Summer 2019 we took the Bacardi Party experience on the road, organising a Bacardi Party Crew to challenge patrons at Malta’s top bars and beach clubs to do what moves them for the chance to win Bacardi merch. Integrated digital content reinforced Bacardi’s global Do What Moves You message.

During these brand activations photos and videos of customers doing what moved them resulted in over 500 original pieces of user-generated content that kept the party going on Bacardi’s social media channels.