The shapes found in modern architecture informed BLI’s visual identity — from hard-edged angular concrete structures that were translated into the logotype to flowing and organic lines that are present in the rest of the visual identity.
Brands Lab International Branding luxury from Miami to Malta
Brief
Brands Lab International (BLI) is a real estate branding company founded in Miami, with offices in London, Munich and Lisbon. BLI works with luxury labels like Diesel, Mercedes-Benz, Poliform, Martha Stewart and Salvador Dali to bring their design aesthetic and expertise to real estate developments around the world.
Our brief was to create a new brand identity for BLI that would position it as a trustworthy, professional and elegant service provider across geographic markets. Hangar was also commissioned to build a new website to communicate BLI’s sophisticated brand vision.
Services
web design
web development
collateral design
branding
Modern architecture as a visual inspiration
Approach
Inspired by architectural photography, we created custom typography for BLI’s logotype, referencing building structures to convey a sense of substance and strength. A custom brand pattern reflects contemporary architectural shapes, while a restrained colour palette allows BLI’s projects and portfolio to take centre stage.
Outcome
The outcome of this project is a beautiful brand identity that translates across print and web channels. Presented alongside brands like Mercedes and Diesel, and recently featured on Forbes, BLI’s brand identity needed to stand out alongside other luxury labels. And it does.
From the first attempt to establish contact I got a fast, effective, professional and friendly response. We decided to go with Hangar because we thought their own website, case studies, proposals for branding and aesthetics met what our company needed. The process was smooth, right on point, always on time and reliable. Our main offices are located in Miami and we were a bit hesitant about working with a company in Malta but we don’t regret it for a second. We have being recommending Hangar as the end result is impeccable; their concept of aesthetics is classy, modern and up to date. We will continue working with them on all of our branding needs. It was a true pleasure working with Hangar.
Brands ID CapitalLuxury as an investment
