Brands Lab International

Branding luxury from Miami to Malta
Luxury real estate branding
  • Web Design
  • Web Development
  • Collateral Design
  • Branding

BRIEF

Brands Lab International (BLI) is a real estate branding company founded in Miami, with offices in London, Munich and Lisbon. BLI works with luxury labels like Diesel, Mercedes-Benz, Poliform, Martha Stewart and Salvador Dali to bring their design aesthetic and expertise to real estate developments around the world.

Our brief was to create a new brand identity for BLI that would position it as a trustworthy, professional and elegant service provider across geographic markets. Hangar was also commissioned to build a new website to communicate BLI’s sophisticated brand vision.

APPROACH

Inspired by architectural photography, we created custom typography for BLI’s logotype, referencing building structures to convey a sense of substance and strength. A custom brand pattern reflects contemporary architectural shapes, while a restrained colour palette allows BLI’s projects and portfolio to take centre stage.

OUTCOME

The outcome of this project is a beautiful brand identity that translates across print and web channels. Presented alongside brands like Mercedes and Diesel, and recently featured on Forbes, BLI’s brand identity needed to stand out alongside other luxury labels. And it does.

Bli logo

Jeanine Esquenazi

BRANDS LAB INTERNATIONAL

“From the first attempt to establish contact I got a fast, effective, professional and friendly response. We decided to go with Hangar because we thought their own website, case studies, proposals for branding and aesthetics met what our company needed. From the first communication to the end result the process was smooth, right on point, always on time and reliable. Our main offices are located in Miami and we were a bit hesitant about working with a company in Malta but we don’t regret it for a second.

We have being recommending Hangar as the end result is impeccable; their concept of aesthetics is classy, modern and up to date. We will continue working with them for all of our branding / website needs. It was a true pleasure working with Hangar.”