Brand ID Capital’s visual identity needed to look relevant and current. We tackled this challenge by first defining the brand, and considering how it would confidently sit next to any well-established investment firm.
We created visual balance in Brand ID Capital’s custom-designed wordmark by using the ID as a pivot point. This colour palette creates a contrast that is never too loud, with hues that are timeless yet approachable, leaving room for the typography to shine.
We explored serif typefaces that exude confidence, trust, and elegance. The typography is a combination of a delicate old-style inspired serif, full of character when used at large sizes, which we neatly balanced with the neutrality of the sans-serif Graphik.
