Drifter

Driving a fresh look for mobility
Mobility Branding Agency Car
  • Collateral Design
  • Brand Identity
  • Car Livery Design
  • Uniform Design

BRIEF

Established in 1980, Drifter is an independent mobility company offering car rental and chaffeur services from six major hotels in Malta. Drifter is known for its modern and friendly services. In 2019, Drifter engaged Hangar in a rebranding project to ensure its visual brand identity lived up to this reputation.

APPROACH

Named after a Chrysler Valiant station wagon, the name Drifter was used to inform and inspire the brand’s new visual identity. We developed a custom logotype that takes visual cues from vintage car badges, particularly the horizontal bars joining letters on such badges. An electric turquoise brand colour and map-inspired brand pattern communicate a pleasing sense of movement and mobility.

OUTCOME

This consistent and distinct rebranding reflects and respects Drifter’s history, while equipping it for the next 40 years of mobility in Malta.

Logos RGB green

James Borg

Drifter

It has truly been a pleasure working with Hangar. From concept stage to the design iterations that followed, Hangar’s designers always made us feel that our input, opinions and company history were fully incorporated into the final design. The result was a brand identity that we are extremely satisfied with. We would strongly recommend Hangar to any company wishing to redefine their company image in fresh and innovative ways. We look forward to working with them again on future projects.