Find’s mission is to help audiences find brands and services they love. During our discovery phase we wanted to explore visuals that can define the word find and the concept of searching through data to find the best outcome. We felt that the concept of a navigator assisted through technology resonates closely with the business offering and we started building the narrative on this idea. This is when we came across visuals of radar and sonar scanners.
The concept’s strength of sonar or radar systems lies in the constant scanning and searching. It is a constant endeavour, easily providing many results — an active one rather than a passive one which expects the signal to reach the destination. The sonar system sends the first signal and retrieves the information, meaning it is a search initiator. This draws the parallel with Find.co’s behaviour as a product.