After various workshops with the team, we proposed the name Increment. The name Increment was a result of building a narrative on the business’s mission: to become a lab for experimentation and perpetual progress. It was clear that the team thrives in a culture of being in constant flux and is “always just getting started”.
Especially in technology it is understood that progress doesn’t happen overnight, but is the accumulation of small steps that compound over time. The word increment feels right at home, not only for its literal definition but also for its position in programming languages.