Just Burger

A simple brand for sophisticated taste buds
Burger Restaurant Logo Design
  • User Experience
  • Web Design
  • Branding

BRIEF

Just Burger is a fast casual restaurant that challenges the traditional approach to burgers. There are no complex menus or meals. Instead, perfection and simplicity are a priority — with delicious results.

Photography by Tonio Lombardi

APPROACH

We wanted the simplicity of Just Burger to transcend through every part of its brand identity, so our approach was rooted in minimal form with a focus on straight to the point: No fancy names. Just burger.

OUTCOME

Just Burger’s brand identity was wholly distinct in its market. Besides attracting hordes of hungry fans, it also went on to attract the attention of design award sites such as Grits and Grids.