Lavazza

Coffee rituals meet Christmas rituals
Digital Marketing Agency Malta
  • Marketing Strategy
  • Copywriting
  • Photography
  • Graphic Design
  • Social Media
  • Marketing Execution
+50% Increase in sales
+380% Increase in direct enquiries
+6% Organic audience growth
+9k Direct content responses
5% Organic Reach (European average: 1%)
13% Recall rate (+25% increase YOY)

BRIEF

For a second year, Hangar was entrusted with Lavazza’s national Christmas campaign for its A Modo Mio coffee machine range. Our brief was to create an engaging Christmas campaign that cleverly competed with aggressive competitors during the most cluttered advertising period of the year.

APPROACH

Based on our proven knowledge of Lavazza’s target audience, and the digital advertising environment in Malta, we devised a campaign strategy that brought together two beloved rituals: the rituals of Christmas with the daily morning ritual of coffee preparation. We produced two photography commissions with Lavazza products and local influencers sharing the starring role.

OUTCOME

This was Lavazza’s most successful digital campaign to date in Malta. While advertising budgets remained the same year over year, this campaign still achieved a 50% increase in Christmas sales. Additionally, the campaign drove a 380% increase in sales enquiries whilst eliciting a strong and authentic response amongst target audiences.