Lavazza
- Photography
- Graphic Design
- Social Media
- Digital Advertising
- Influencer Marketing
- Campaign Strategy
- Campaign Management
- Videography
BRIEF
For the fourth consecutive year, Hangar was trusted with Lavazza A Modo Mio‘s national Christmas campaign. Our brief was to double machine sales in 2019 while continuing to build and sustain brand loyalty amongst local consumers in an increasingly competitive market.
APPROACH
For Christmas 2019, we took Lavazza ‘Home for Christmas‘ with local brand ambassador Xandru Grech. Campaign videos and visuals communicated the warmth of being at home in Malta for Christmas — and the joy of receiving a gift the whole home enjoys, every day of the year.
OUTCOME
This cross-channel campaign combined localised photography and videography, digital advertising and collaborations with local content creators. To add a little warmth to the lives of those without a home at Christmas, Lavazza also pledged to donate a tin of Lavazza instant coffee to a local food bank for every machine sold.
