Lavazza

Taking Lavazza home for Christmas

Photography
Graphic Design
Social Media
Digital Advertising
Influencer Marketing
Campaign Strategy
Campaign Management
Videography

64% lift in reach year over year

+21,000 individuals recall this campaign

70% lift in engagement year over year

+80,000 campaign actions

58% increase in followers

4.5 million impressions

BRIEF

For the fourth consecutive year, Hangar was trusted with Lavazza A Modo Mio‘s national Christmas campaign. Our brief was to double machine sales in 2019 while continuing to build and sustain brand loyalty amongst local consumers in an increasingly competitive market.

Credits: Photography by Daryl Cauchi. Videography by Clive Brincat. Featuring Xandru Grech.

APPROACH

For Christmas 2019, we took Lavazza ‘Home for Christmas‘ with local brand ambassador Xandru Grech. Campaign videos and visuals communicated the warmth of being at home in Malta for Christmas — and the joy of receiving a gift the whole home enjoys, every day of the year.

OUTCOME

This cross-channel campaign combined localised photography and videography, digital advertising and collaborations with local content creators. To add a little warmth to the lives of those without a home at Christmas, Lavazza also pledged to donate a tin of Lavazza instant coffee to a local food bank for every machine sold.