Paytrix Curating financial solutions

01 fintech b2b branding website ipad


Luckily for us, we had worked with Paytrix’s co-founders on previous projects so there was already a sense of familiarity and understanding. Aran and Eddie knew what to expect of Hangar and we also immediately understood what the co-founders were after. Aran’s brief was simple and straight-forward: “All the fintechs out there are hues of blues and green. We should go with pink.” And so we did. This was the starting point for Paytrix’s visual identity.

Providing a payments infrastructure across markets and industries can become complex. Paytrix is a new fintech player that promises to offer one contract, one API to merchants aiming to scale their business in multiple markets and industries. Its mission is to keep things simple: curating complex endpoints into one connected solution.


  • branding

  • Brand positioning

  • Messaging

  • web design

  • web development


02 fintech b2b branding old logo 03 fintech b2b branding new logo paytrix

Smooth scaling payments

04 fintech b2b branding sign image
05 fintech b2b photography
06 fintech b2b branding icon 07 fintech b2b branding business cards

An icon that scales smoothly

During our exploration process for the Paytrix icon we wanted to start with the idea of scalability or growth. We asked ourselves a simple question: How can growth be visualised? One of the pictures that kept coming to us was a chart going up in a diagonal direction. This may seem cliché at first, but it is also perhaps the most recognisable graphic in and out of the boardroom. The challenge was to include a symbol that is curved into a letter that is predominantly upright.

08 fintech b2b branding colour palette
09 fintech b2b branding guidelines
10 fintech b2b branding headshot 11 fintech b2b branding icon 12 fintech b2b branding print


We wanted to communicate Paytrix’s mission in a simple, yet universally comprehensible message. And that’s where Smooth Scaling Payments was born. This message not only conveys the mission, but also has a familiar ring to it. It also informed the visual identity, starting with the P icon, followed by the logotype and the supporting typography.

13 fintech b2b branding typography
14 fintech b2b branding printboard


Paytrix’s visual identity is intentionally simplistic, further re-enforcing its ambition of simplifying payments. The optimistic colour palette sets Paytrix apart from its competition, which are usually dressed in a sea of blue hues. The result is an engaging, approachable brand that adds an element of playfulness and personality.

15 fintech b2b branding web
16 fintech b2b branding components
17 fintech b2b branding visuals
18 fintech b2b branding app
19 fintech b2b branding app preview
20 fintech b2b branding ipad
21 fintech b2b branding stack platform 22 fintech b2b branding icons
23 fintech b2b branding website

We started Paytrix with just a powerpoint and an idea — but that idea didn’t truly take form until we partnered with Hangar to build a brand around it. The Hangar team was excellent in taking our concepts and thoughts and converting them into a visual identity that helped us resonate with customers, prospective employees, and investors. On that last point — I don’t think we would have had as much traction without the unique identity carefully crafted by Hangar leaping off the page.

Eddie Headshot 1
Eddie Harrison Co-Founder & CPO

Next Project


ViosideEvolve to simplicity

Starting a new project and think we’re the right fit?

Let’s talk

Subscribe to our newsletter