During our exploration process for the Paytrix icon we wanted to start with the idea of scalability or growth. We asked ourselves a simple question: How can growth be visualised? One of the pictures that kept coming to us was a chart going up in a diagonal direction. This may seem cliché at first, but it is also perhaps the most recognisable graphic in and out of the boardroom. The challenge was to include a symbol that is curved into a letter that is predominantly upright.
Paytrix Curating financial solutions
Brief
Luckily for us, we had worked with Paytrix’s co-founders on previous projects so there was already a sense of familiarity and understanding. Aran and Eddie knew what to expect of Hangar and we also immediately understood what the co-founders were after. Aran’s brief was simple and straight-forward: “All the fintechs out there are hues of blues and green. We should go with pink.” And so we did. This was the starting point for Paytrix’s visual identity.
Providing a payments infrastructure across markets and industries can become complex. Paytrix is a new fintech player that promises to offer one contract, one API to merchants aiming to scale their business in multiple markets and industries. Its mission is to keep things simple: curating complex endpoints into one connected solution.
Services
branding
Brand positioning
Messaging
web design
web development
Collaborators
Smooth scaling payments
An icon that scales smoothly
APPROACH
We wanted to communicate Paytrix’s mission in a simple, yet universally comprehensible message. And that’s where Smooth Scaling Payments was born. This message not only conveys the mission, but also has a familiar ring to it. It also informed the visual identity, starting with the P icon, followed by the logotype and the supporting typography.
OUTCOME
Paytrix’s visual identity is intentionally simplistic, further re-enforcing its ambition of simplifying payments. The optimistic colour palette sets Paytrix apart from its competition, which are usually dressed in a sea of blue hues. The result is an engaging, approachable brand that adds an element of playfulness and personality.
In the news
The Paytrix Journey so far: We just closed our $18.3M Series A Fund Raise
Paytrix makes it to #39 in TechRound Fintech50 within a year of launching
Paytrix listed in the top emerging fintech company at Finovate Awards
We started Paytrix with just a powerpoint and an idea — but that idea didn’t truly take form until we partnered with Hangar to build a brand around it. The Hangar team was excellent in taking our concepts and thoughts and converting them into a visual identity that helped us resonate with customers, prospective employees, and investors. On that last point — I don’t think we would have had as much traction without the unique identity carefully crafted by Hangar leaping off the page.
ViosideEvolve to simplicity
