During our exploration process for the Paytrix icon we wanted to start with the idea of scalability or growth. We asked ourselves a simple question: How can growth be visualised? One of the pictures that kept coming to us was a chart going up in a diagonal direction. This may seem cliché at first, but it is also perhaps the most recognisable graphic in and out of the boardroom. The challenge was to include a symbol that is curved into a letter that is predominantly upright.
Paytrix Curating financial solutions
Luckily for us, we had worked with Paytrix’s co-founders on previous projects so there was already a sense of familiarity and understanding. Aran and Eddie knew what to expect of Hangar and we also immediately understood what the co-founders were after. Aran’s brief was simple and straight-forward: “All the fintechs out there are hues of blues and green. We should go with pink.” And so we did. This was the starting point for Paytrix’s visual identity.
Providing a payments infrastructure across markets and industries can become complex. Paytrix is a new fintech player that promises to offer one contract, one API to merchants aiming to scale their business in multiple markets and industries. Its mission is to keep things simple: curating complex endpoints into one connected solution.
Smooth scaling payments
An icon that scales smoothly
We wanted to communicate Paytrix’s mission in a simple, yet universally comprehensible message. And that’s where Smooth Scaling Payments was born. This message not only conveys the mission, but also has a familiar ring to it. It also informed the visual identity, starting with the P icon, followed by the logotype and the supporting typography.
Paytrix’s visual identity is intentionally simplistic, further re-enforcing its ambition of simplifying payments. The optimistic colour palette sets Paytrix apart from its competition, which are usually dressed in a sea of blue hues. The result is an engaging, approachable brand that adds an element of playfulness and personality.
In the news
The Paytrix Journey so far: We just closed our $18.3M Series A Fund Raise
Paytrix makes it to #39 in TechRound Fintech50 within a year of launching
Paytrix listed in the top emerging fintech company at Finovate Awards
We started Paytrix with just a powerpoint and an idea — but that idea didn’t truly take form until we partnered with Hangar to build a brand around it. The Hangar team was excellent in taking our concepts and thoughts and converting them into a visual identity that helped us resonate with customers, prospective employees, and investors. On that last point — I don’t think we would have had as much traction without the unique identity carefully crafted by Hangar leaping off the page.
ViosideEvolve to simplicity