When technology cares

We interviewed Tendable’s team and clients to understand what made the product special and what it meant to them. A clear message was evident from the early interviews—Tendable is about caring and its community.

We proposed a name which doesn’t stray far from Tendable’s culture of caring. The name Tendable originates from the combination of the words tend—to give attention, care for, and able—capable, to make possible.

Tendable is about people and its community first, and then technology and this can be visible through every brand element. The logo’s type was carefully treated to create a soft, human and approachable look—one which cares as much as Tendable does.