Supercharged payments

close
  • branding
  • brand strategy
  • web design
  • web development
  • communications

Brief

Voltaic’s product is a payment provider for marketplaces. The brief for this fintech brand was to position it as a game changer in the industry. A fintech product that gives power to businesses when it comes to accepting payments.

Approach

Following an internal brand perception survey, we proposed the name Voltaic to represent a source of energy, power, and acceleration. The name Voltaic created new possibilities for messaging and we proposed the tagline Super-charged Payments as an identifier.

The word Voltaic informed the visual identity and introduced the lightning bolt as a symbol which was applied to other parts of the identity.

Outcome

A cohesive brand identity which is made up of separate components working all in harmony. The name, the messaging, the tone of voice, colour and logotype all communicate a message of power and acceleration. The brand identity was carried forward to product applications and a customer-facing website.

Credits

Voltaic b2b fintech branding billboard
Voltaic b2b fintech branding business cards
Voltaic b2b fintech branding iconography
Voltaic b2b fintech branding palette
Voltaic b2b fintech branding t shirt Voltaic b2b fintech branding tote
Voltaic b2b fintech branding app icon

Lightning seed

The lightning bolt symbol became central to the visual identity and informed the rest of the visual identity’s direction.

Voltaic b2b fintech branding social media posts
Voltaic B2 B Fintech brand guidelines cover
Voltaic B2 B Fintech brand guidelines contents
Voltaic B2 B Fintech brand guidelines logotype
Voltaic B2 B Fintech brand guidelines logo misuse
Voltaic B2 B Fintech brand guidelines logo spacing
Voltaic B2 B Fintech brand guidelines logo minimum size
Voltaic B2 B Fintech brand guidelines cover
Voltaic B2 B Fintech brand guidelines contents
Voltaic B2 B Fintech brand guidelines logotype
Voltaic B2 B Fintech brand guidelines logo misuse
Voltaic B2 B Fintech brand guidelines logo spacing
Voltaic B2 B Fintech brand guidelines logo minimum size
Voltaic B2 B Fintech brand guidelines type layout
Voltaic B2 B Fintech brand guidelines recommended type use
Voltaic B2 B Fintech brand guidelines grid
Voltaic B2 B Fintech brand guidelines graphic motif
Voltaic B2 B Fintech brand guidelines artwork use
Voltaic B2 B Fintech brand guidelines type layout
Voltaic B2 B Fintech brand guidelines recommended type use
Voltaic B2 B Fintech brand guidelines grid
Voltaic B2 B Fintech brand guidelines graphic motif
Voltaic B2 B Fintech brand guidelines artwork use
Voltaic B2 B Fintech brand guidelines warm cream colour
Voltaic B2 B Fintech brand guidelines ui use
Voltaic B2 B Fintech brand guidelines type hierarchy
Voltaic B2 B Fintech brand guidelines magenta colour
Voltaic B2 B Fintech brand guidelines deep purple colour
Voltaic B2 B Fintech brand guidelines warm cream colour
Voltaic B2 B Fintech brand guidelines ui use
Voltaic B2 B Fintech brand guidelines type hierarchy
Voltaic B2 B Fintech brand guidelines magenta colour
Voltaic B2 B Fintech brand guidelines deep purple colour
Voltaic b2b fintech branding signage

Next Project


Dropping like they’re hot

Airdrop Image