Brief
Voltaic’s product is a payment provider for marketplaces. The brief for this fintech brand was to position it as a game changer in the industry. A fintech product that gives power to businesses when it comes to accepting payments.
Approach
Following an internal brand perception survey, we proposed the name Voltaic to represent a source of energy, power, and acceleration. The name Voltaic created new possibilities for messaging and we proposed the tagline Super-charged Payments as an identifier.
The word Voltaic informed the visual identity and introduced the lightning bolt as a symbol which was applied to other parts of the identity.
Outcome
A cohesive brand identity which is made up of separate components working all in harmony. The name, the messaging, the tone of voice, colour and logotype all communicate a message of power and acceleration. The brand identity was carried forward to product applications and a customer-facing website.
