A lightning bolt symbol was used as a starting point. This reflects Voltaic’s message of “Supercharged Payments”. This symbol is present in the logotype and it also adapted to other brand elements such as photo framing and app icon.
Voltaic Supercharged payments
Brief
Voltaic’s product is a payment provider for marketplaces. The brief for this fintech brand was to position it as a game changer in the industry. A fintech product that gives power to businesses when it comes to accepting payments.
Services
branding
brand strategy
web design
web development
communications
Collaborators
Supercharged payments
Lightning speed
Approach
Following an internal brand perception survey, we proposed the name Voltaic to represent a source of energy, power, and acceleration. The name Voltaic created new possibilities for messaging and we proposed the tagline Super-charged Payments as an identifier.
The word Voltaic informed the visual identity and introduced the lightning bolt as a symbol which was applied to other parts of the identity.
Outcome
A cohesive brand identity which is made up of separate components working all in harmony. The name, the messaging, the tone of voice, colour and logotype all communicate a message of power and acceleration. The brand identity was carried forward to product applications and a customer-facing website.
IxarisOptimising payments from London to Malta
