The Weavr brand is modular and this is reflected in the brand elements that compose the visual identity. The different elements and colour palette change and adapt to the collateral they are being used on, whether an illustration, a blog image, an advert or an e-book. This further reinforces Weavr’s nature of being an enabler in payment — one which weaves different payment components into one simple plug-and-play service.
Weavr Plug and play finance
Back in 2018, we started working with Weavr’s founding team to develop the first prototype for an open payments model. Supporting them through the early start-up days we developed a visual identity that could help them launch the first product and present it to investors and partners.
After their first round of investment, Weavr were ready to scale and start offering tailored solutions for selected use cases. This needed to be matched with an updated brand identity; one which resonates with software engineers and C-level teams alike.
With a matured product and a wider audience in mind, we helped them develop a complex product into a simplified and easy to use solution.
Embedded finance for ambitious innovators
Today we continue to work with Weavr’s ever growing marketing, product, customer experience and sales teams to deliver User Experiences and marketing collateral that speak to Weavr’s users, potential partners and investors.
Working closely with Weavr’s ever-growing product team, we have been helping them design the product’s journey while identifying features and possibilities. We are responsible for ensuring a seamless journey for their users through interactive prototypes which are then translated into product screens.
In the news
Embedded finance startup Weavr raises $40 million in deal led by US investing giant Tiger Global
When we started Weavr, we worked with Hangar from the get-go. They were incredibly good at transforming abstract and inevitably still unhardened ideas into a crisp design — the branding as well as the UX — which made it all far more real, first to us founders, and soon after to everyone else.
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