We met on Instagram

In defence of social stalking.

16 March 2016

We met on Instagram Image

“We met on Instagram” isn’t typically part of one’s professional story. But then, Hangar isn’t a typical creative agency.

After graduating from business school I spent some time taking freelance jobs as a digital marketing strategist and writer. Digital marketing was my area of expertise and I was an early user of Instagram, back when filters were the thing because they made your iPhone 3G photos look less crap.

For a while I felt like I was the only one in the world sharing grams from Malta. Anything Maltese stuck out in my Instagram feed, Valletta 2018’s “Protagonisti” video series more than most. I was thrilled to see a cultural organisation using this platform to share stories with depth and character. This is the kind of work I wanted to be part of.

Working in digital marketing means you voraciously consume online content. During one of my marathon consumption sessions I happened upon Hangar. I liked what I saw and I wanted in.

Later that day, Clint and Cedric received “New Follower” notifications on Instagram, LinkedIn and Twitter. They were all from me.

Throughout the next year I took on freelance work through Hangar, slowly getting to know the team, their methods and their portfolio of work. That Protagonisti video series on Instagram? Hangar. That YouTube-video-love-letter-to-Valletta? Hangar. That pastizzi video I fell in love with on Foodie TV? Hangar.

When Clint and Cedric asked me to formally join the team this winter they didn’t have much convincing to do.

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