Creative Direction
We plug senior creative direction into teams that already have the hands and know-how, just not the experience.
Trusted by startups & scaleups backed by
Our Creative Direction service is built for companies with an in-house marketing or design team already in motion, but without a senior creative voice defining the direction.
Brand decisions for ongoing marketing, campaign, content, and day-to-day. Senior direction through product launches, on positioning, messaging, and creative.
Creative support as the business evolves, refining how the brand is articulated as strategy, audience, or offering shifts over time.
And for companies that bring new brands to market on a recurring basis, this extends to new brand launches themselves, becoming an ongoing production relationship rather than a one-off project.The result is a focused creative process, fewer layers and a brand that feels considered at every touchpoint.
- Naming
- Strategy & Positioning
- Messaging & Communications
- Pitch Decks
- Concept or Product development
- Campaign direction
- Ongoing Creative Direction
- Creative Team Design & Mentorship
How it works
We work closely with you to shape the thinking behind a brand and give it a clear, distinctive point of view. Creative direction can be the whole job, or part of a wider engagement, from defining the visual language and setting the creative direction to guiding how it comes to life across brand, digital, campaigns and content.
Hangar leads the work, bringing senior creative thinking from the first conversation through to delivery. We work directly with your team, training them when we need to and, when the project calls for it, bring in trusted specialists across photography, motion, development or production. The team flexes around the work, rather than the other way around.
You get direct access to the same level of judgment a company would otherwise need to hire two senior creatives for.
Three different engagement options. The same hands-on, senior approach.
We work with you in the way that makes most sense for your team, for as long as you need us.
Whether that is leading a project, providing ongoing creative support, or stepping into your team in a senior creative role, our ways of engagement are designed to flex around what you’re building.
Project
Best for: a specific challenge, launch or defined piece of work.
A focused piece of work with a clear scope, timeline and outcome.
Whether it’s a new brand, visual identity, campaign or digital experience, we define what needs to be done, bring the right thinking and creative to it, and see it through from start to finish.
Retainer
Best for: ongoing brand, design and creative needs.
For teams that need an ongoing creative partner.
We monthly check-ins to look at what’s ahead, prioritise what matters, and book focused blocks of creative time around it.
Flexible enough to respond to what comes up, structured enough to keep things moving.
Embedded
Best for: teams looking for senior creative leadership without a permanent hire.
For when you need senior creative direction as part of the team.
We step into a defined role, working alongside your team and becoming an extension of it.
You get senior creative thinking, hands-on direction and continuity without needing to hire the role in-house.
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The new brand was delivered seamlessly and was received extremely favourably by our clients and our investors, who have seen many rebranding exercises.
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They were incredibly good at transforming abstract and inevitably still unhardened ideas into a crisp design — the branding as well as the UX — which made it all far more real, first to us founders, and soon after to everyone else.
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I don’t think we would have had as much traction without the unique identity carefully crafted by Hangar leaping off the page.
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The team at Hangar has provided us with excellent service from start to finish. Keeping true to our core company values, Hangar stepped in and delivered exactly what we needed with an efficient approach that instantly aligned with our business requirements.
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Working with Hangar was the best experience I’ve ever had with a design firm. From our initial briefing to the day we launched our new visual identity and website, Hangar was invested in achieving a deep understanding of our business and industry.
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Hangar is very efficient and the level of service that it provides is flawless. Deliverables are always right on schedule and any changes or adjustments that are required are almost instantly taken care of.
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Hangar designed all our brand assets, our branding guidelines, and our website, which they also implemented. I think the result speaks for itself: it is clearly professional-grade, elevating our image and routinely earning us praise.
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The team at Hangar is not only talented and experienced but is also very collaborative and can be seen as an extension of our internal teams.
