Ixaris

Optimising payments from London to Malta
Art Direction Fintech Brand
  • Marketing Strategy
  • Web Design
  • Web Development
  • Copywriting
  • Creative Direction
  • Collateral Design
  • Brand Identity
  • Brand Strategy

BRIEF

It was 2003 and Facebook, Gmail and YouTube were still wild ideas in someone’s head when fintech company Ixaris launched the first virtual Visa cards in Europe. Sixteen years, hundreds of customers and dozens of awards later, Ixaris was ready to vault into the next chapter of its success story: building a brand identity and marketing strategy as strong as its technical capabilities. Hangar was trusted to overhaul Ixaris’ brand from the ground up, shaping its new creative and strategic direction.

PHOTOGRAPHY BY TONIO LOMBARDI

APPROACH

Working closely with its leadership, product and sales teams in London and Malta, we left no brand touchpoint untouched. In tandem with Ixaris’s branding exercise, we crafted Ixaris’s integrated marketing strategy to cut through the jargon and clarify its competitive value proposition around the world. Last (but certainly not least), we redesigned Ixaris’s products, including the new Ixaris Payments Essentials for small businesses, strengthening the user experience across platforms and bringing consistency to a fragmented product portfolio.

To avoid visual clichés (and using stock photography) we created a series of original photographs reflecting each industry Ixaris serves. We custom designed twelve handmade wooden models and, together with a local model maker, selected colours and material textures to fit Ixaris’ visual identity. This level of control provided flexibility to create a substantial catalogue of brand content that could be applied across channels and campaigns. The result is a catalogue of brand visuals with a keen attention to detail that look mature and refined — but never boring.

OUTCOME

Ixaris is growing by over 75% annually and has recently expanded from an office in each of London and Malta to new operations in Belgium. In 2020 it is targetting new open offices in America and Asia Pacific. Today, we continue to work closely with Ixaris to support the application of Ixaris’s brand and marketing objectives across all aspects of its organisation, from consulting on employer branding to implementing global advertising campaigns and organising corporate events.