Working closely with its leadership, product and sales teams in London and Malta, we left no brand touchpoint untouched. In tandem with Ixaris’s branding exercise, we crafted Ixaris’s integrated marketing strategy to cut through the jargon and clarify its competitive value proposition around the world. Last (but certainly not least), we redesigned Ixaris’s products, including the new Ixaris Payments Essentials for small businesses, strengthening the user experience across platforms and bringing consistency to a fragmented product portfolio.
To avoid visual clichés (and using stock photography) we created a series of original photographs reflecting each industry Ixaris serves. We custom designed twelve handmade wooden models and, together with a local model maker, selected colours and material textures to fit Ixaris’ visual identity. This level of control provided flexibility to create a substantial catalogue of brand content that could be applied across channels and campaigns. The result is a catalogue of brand visuals with a keen attention to detail that look mature and refined — but never boring.
