Optimising payments from London to Malta

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  • marketing strategy
  • web design
  • web development
  • copy writing
  • creative direction
  • brand identity
  • collateral design
  • brand strategy

Brief

It was 2003 and Facebook, Gmail and YouTube were still wild ideas in someone’s head when fintech company Ixaris launched the first virtual Visa cards in Europe. Sixteen years, hundreds of customers and dozens of awards later, Ixaris was ready to vault into the next chapter of its success story: building a brand identity and marketing strategy as strong as its technical capabilities. Hangar was trusted to overhaul Ixaris’ brand from the ground up, shaping its new creative and strategic direction.

Approach

Working closely with its leadership, product and sales teams in London and Malta, we left no brand touchpoint untouched. In tandem with Ixaris’s branding exercise, we crafted Ixaris’s integrated marketing strategy to cut through the jargon and clarify its competitive value proposition around the world. Last (but certainly not least), we redesigned Ixaris’s products, including the new Ixaris Payments Essentials for small businesses, strengthening the user experience across platforms and bringing consistency to a fragmented product portfolio.

To avoid visual clichés (and using stock photography) we created a series of original photographs reflecting each industry Ixaris serves. We custom designed twelve handmade wooden models and, together with a local model maker, selected colours and material textures to fit Ixaris’ visual identity. This level of control provided flexibility to create a substantial catalogue of brand content that could be applied across channels and campaigns. The result is a catalogue of brand visuals with a keen attention to detail that look mature and refined — but never boring.

Outcome

Today, we continue to work with Ixaris to support the application of branded content and preparing them for their next milestones. In June 2021 Ixaris was acquired by Nium and is now reaching new markets in Asia Pacific and America.

In the news

Credits

Fintech branding creative direction

From workshop to screen

To avoid visual clichés (and using stock photography) we created a series of original photographs reflecting each industry Ixaris serves. We custom designed twelve handmade wooden models and, together with a local model maker, selected colours and material textures to fit Ixaris’ visual identity.

Fintech branding illustration
Ixaris has been a client of Hangar for a number of years and over time have proven to be a valuable partner for all our branding, design, and marketing needs. The team at Hangar is not only talented and experienced but is also very collaborative and can be seen as an extension of our internal teams.

Mark Anthony Spiteri

CEO

Custom Illustration

Over time we built a library of visual content which is used for blog images and social media posts. This ensures that the content is easily recognisable and consistent through the use of colour and the composition of the subjects in use.

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