Rising Stars An identity for parents and children alike

For the Rising Stars wordmark, we adapted Platform by Commercial Type. Varying character widths available in Platform introduce unexpected touches, adding a sense of playfulness and surprise—we emphasised this through modifications to the letters r, n, g and a.

We chose Raisonné Pro by Colophon Foundry as the primary typeface for its clean, geometric structure combined with subtle, quirky details. This typeface strikes a perfect balance between playfulness and professionalism, making it ideal for communicating with both children and parents. It’s engaging without feeling overly childlike, while remaining approachable and legible.

The illustrations follow a bold colour palette and are composed of simple geometric shapes, with added details drawn from the logo and supporting typography to ensure a cohesive visual language. The modular approach to the illustrations allows for flexibility, enabling the creation of diverse scenes from a small set of core elements.

The final brand identity captures the dynamic, nurturing environment of Rising Stars, presenting a warm, distinctive face to parents while inviting children to engage and explore. The combination of vibrant colours, adaptable illustrations, and a balanced typographic style creates a memorable experience that stands apart in the childcare market, making Rising Stars both approachable and truly unique.