Onvoy
- Primary Market Research
- Marketing Strategy
- Product Design
- Web Design
- Web Development
- Mobile App Design
- Mobile App Development
- Marketing Execution
- Collateral Design
- Brand Identity
- Brand Strategy
- Brand Naming
- Card Design
- Packaging Design
BRIEF
The investors and founders behind Onvoy wanted to bring a competitive, scalable and profitable solution to the rapidly expanding worlds of P2P money transfers and fintech apps. Our solution was Onvoy: a new money transfer app with contactless cards with free ATM withdrawals.
APPROACH
Hangar undertook primary research across 13 global markets to shape Onvoy’s naming, product, branding, pricing and marketing strategies. Our go-to-market strategy for Onvoy was bold, brave and beautifully digital. Informed by compelling research insights, we shaped Onvoy’s user personas and drove its product strategy. We also designed and developed the Onvoy mobile app (Android & iOS) and web experience, streamlining its UX to give Onvoy a competitive edge.
OUTCOME
From project kick- off to beta launch, we developed Onvoy for iOS and Android in just over five months. Onvoy will soon be released to the public and made available as a white label product for companies to make disbursements to underbanked EU residents.
